The ABW Marketing Team

Marty Burley, President

Marty joined the ABW Marketing team in 1990 and brought years of experience in sales and marketing along with him. Marty is involved in all aspects of business and coordinates all merchandising & demonstration programs. He also assists with shows and field training, in addition to managing key headquarter accounts, such as Barbeques Galore, Crown Hardware, and Howard's Appliance, TV, & Mattress. Marty graduated from UCLA with a degree in economics.

You can contact Marty Burley at

Kevin Ryan, Account Executive

Kevin's sales and service responsibilities are to call on headquarter and retail accounts in the Arizona, Los Angeles, San Diego, and Southern Orange County areas. Kevin also assists in all shows and field training. Kevin’s areas of expertise include Hearth and Specialty Retail. Kevin brings 17 years of retail sales and management experience, as well as customer service relations.

You can contact Kevin Ryan at

Tom Balaja, Account Executive

Tom joined ABW Marketing in 2015. Tom brings 26 years of retail and management experience after working as a store manager for Crown Hardware. He was responsible for one of Crown’s top 3 stores and consistently achieved double digit sales increases year over year with eye-catching merchandising. He built a teamwork atmosphere through ongoing training and effective communication, leading to high morale and near zero turnover. Tom is passionate about exceeding customers’ expectations.

You can contact Tom Balaja at

Desiree Ortiz, Administrative Assistant

Desiree joined the ABW Marketing team in 2018. She is our Administrative Assistant and supplements all the functions of the ABW Marketing operations. She is responsible for all Administrative Support, data & order entry, inside sales support, and customer relations. Desiree brings a strong background of administrative support, customer service, and office management experience with her to the table.